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Search PURP

14 Mar: SEO Blog Organic vs PPC

It’s a safe assumption that everyone maybe, sort of, kind of, knows what SEO is at this point (if not…we have another blog for that!). We all know that we need to have it somewhere in our marketing plans but trying to figure out how to make it work for you can be quite the headache. SEO is simply where you rank on a search engine. The higher to the top you are, the more likely you are to get engagement.

Make it happen

11 Jan: Five of our favourite marketing trends for 2022

Marketing moves at the speed of light – 2021 showed us how quickly we all had to (and can!) adapt and make changes due to the evolving digital landscape around us. Keeping up with these changes isn’t always easy, but to succeed in the fast-paced marketing world – and maintain a sense of relevance with your own audience – it’s vital to stay ahead of the game.


04 Aug: Website Design: How to Make your Mark with Brand Power

What makes a company special?

There are hundreds of businesses out there selling fast food, but there’s only one McDonalds. You’ve probably stumbled across dozens of technology companies too, but none of them inspire the same kind of loyalty and commitment as Apple. So why do people fall in love with some companies more than others?

Most of the time, it comes down to one thing: brand power.

Launch Purp

12 May: 3 Ways to Announce Your New Website

So you’ve got a shiny new website? Awesome! Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience, and as such, your website should provide the best user experience.

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21 Jan: 5 Digital Marketing Trends for 2021

So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanisation, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement…