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Search PURP

14 Mar: SEO Blog Organic vs PPC

It’s a safe assumption that everyone maybe, sort of, kind of, knows what SEO is at this point (if not…we have another blog for that!). We all know that we need to have it somewhere in our marketing plans but trying to figure out how to make it work for you can be quite the headache. SEO is simply where you rank on a search engine. The higher to the top you are, the more likely you are to get engagement.

Make it happen

11 Jan: Five of our favourite marketing trends for 2022

Marketing moves at the speed of light – 2021 showed us how quickly we all had to (and can!) adapt and make changes due to the evolving digital landscape around us. Keeping up with these changes isn’t always easy, but to succeed in the fast-paced marketing world – and maintain a sense of relevance with your own audience – it’s vital to stay ahead of the game.

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04 Aug: Website Design: How to Make your Mark with Brand Power

What makes a company special?

There are hundreds of businesses out there selling fast food, but there’s only one McDonalds. You’ve probably stumbled across dozens of technology companies too, but none of them inspire the same kind of loyalty and commitment as Apple. So why do people fall in love with some companies more than others?

Most of the time, it comes down to one thing: brand power.

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08 Jun: Are you Building a Positive Brand Association?

Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that perception. There are several factors influence brand association

Launch Purp

12 May: 3 Ways to Announce Your New Website

So you’ve got a shiny new website? Awesome! Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience, and as such, your website should provide the best user experience.

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21 Jan: 5 Digital Marketing Trends for 2021

So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanisation, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement…

SEO Purp 1

22 Nov: Why is SEO so Important to your Business?

Search engine Optimisation (SEO) is a sustainable way market your website.  Using SEO to create an audience and generate leads on your website is important for website success.

You’ve probably heard a hundred times that SEO is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature…

Cham Purp

19 Aug: How to choose the Right colours for your Brand

From the yellow helmet of a construction worker to a bride’s pristine gown, colours are quick to convey important information. Their strong and immediate impact make colour palettes a crucial component of any business’s branding efforts.

Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new start-up, understanding the impact of colour on consumer behaviour will help your brand become a success.