Marketing moves at the speed of light – 2021 showed us how quickly we all had to (and can!) adapt and make changes due to the evolving digital landscape around us. Keeping up with these changes isn’t always easy, but to succeed in the fast-paced marketing world – and maintain a sense of relevance with your own audience – it’s vital to stay ahead of the game.
What makes a company special?
There are hundreds of businesses out there selling fast food, but there’s only one McDonalds. You’ve probably stumbled across dozens of technology companies too, but none of them inspire the same kind of loyalty and commitment as Apple. So why do people fall in love with some companies more than others?
Most of the time, it comes down to one thing: brand power.
So you’ve got a shiny new website? Awesome! Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience, and as such, your website should provide the best user experience.