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08 Jun: Are you Building a Positive Brand Association?

Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that perception. There are several factors influence brand association

SEO Purp 1

22 Nov: Why is SEO so Important to your Business?

Search engine Optimisation (SEO) is a sustainable way market your website.  Using SEO to create an audience and generate leads on your website is important for website success.

You’ve probably heard a hundred times that SEO is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature…

Cham Purp

19 Aug: How to choose the Right colours for your Brand

From the yellow helmet of a construction worker to a bride’s pristine gown, colours are quick to convey important information. Their strong and immediate impact make colour palettes a crucial component of any business’s branding efforts.

Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new start-up, understanding the impact of colour on consumer behaviour will help your brand become a success.