What makes a company special?
There are hundreds of businesses out there selling fast food, but there’s only one McDonalds. You’ve probably stumbled across dozens of technology companies too, but none of them inspire the same kind of loyalty and commitment as Apple. So why do people fall in love with some companies more than others?
Most of the time, it comes down to one thing: brand power.
A question and answer session with our founder, Joss Spinks, who dissects all things branding and offers some pearls of wisdom to those looking to venture into the realms of re-branding…
From the yellow helmet of a construction worker to a bride’s pristine gown, colours are quick to convey important information. Their strong and immediate impact make colour palettes a crucial component of any business’s branding efforts.
Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new start-up, understanding the impact of colour on consumer behaviour will help your brand become a success.