We’ve all gotta start somewhere, right? A role in branding and marketing offers plenty of opportunities to be creative, work with diverse teams of people, and (hopefully) make an impact. At Spinks Creative HQ, this got us thinking – what does it take to get started in these fields? Let our learnings help you…
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A close look at influencer marketing and if used correctly, how it can help transform your marketing strategy:
We’ve all gotta start somewhere. So, whether you’re just starting out or fully established, it’s important to know that when it comes to your marketing strategy, SEO is fundamental! SEO isn’t just one thing, it’s a whole number of elements, understanding what they are and how to make them work for your business is key and will help you understand exactly why SEO is SO important.
It’s a safe assumption that everyone maybe, sort of, kind of, knows what SEO is at this point (if not…we have another blog for that!). We all know that we need to have it somewhere in our marketing plans but trying to figure out how to make it work for you can be quite the headache. SEO is simply where you rank on a search engine. The higher to the top you are, the more likely you are to get engagement.
Marketing moves at the speed of light – 2021 showed us how quickly we all had to (and can!) adapt and make changes due to the evolving digital landscape around us. Keeping up with these changes isn’t always easy, but to succeed in the fast-paced marketing world – and maintain a sense of relevance with your own audience – it’s vital to stay ahead of the game.
What makes a company special?
There are hundreds of businesses out there selling fast food, but there’s only one McDonalds. You’ve probably stumbled across dozens of technology companies too, but none of them inspire the same kind of loyalty and commitment as Apple. So why do people fall in love with some companies more than others?
Most of the time, it comes down to one thing: brand power.
Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that perception. There are several factors influence brand association
So you’ve got a shiny new website? Awesome! Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience, and as such, your website should provide the best user experience.
So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanisation, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement…
Search engine Optimisation (SEO) is a sustainable way market your website. Using SEO to create an audience and generate leads on your website is important for website success.
You’ve probably heard a hundred times that SEO is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature…