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SEO Blog Organic vs PPC

It’s a safe assumption that everyone maybe, sort of, kind of, knows what SEO is at this point (if not…we have another blog for that!). We all know that we need to have it somewhere in our marketing plans but trying to figure out how to make it work for you can be quite the headache. SEO is simply where you rank on a search engine. The higher to the top you are, the more likely you are to get engagement. 

There are two ways you can go about managing your SEO ranking, organic or PPC (pay per click). They both have their own pros and cons, and it can be tricky to find the right balance. 

What’s the difference?

Both of these options will use keywords to achieve a higher ranking on a search engine. With PPC, this higher ranking is achieved instantly. You will appear at the top of a search engine along with other high ranking or advertisement results. This can be a costly approach to achieving engagement, and it will stop as soon as your budget runs out, but it’s a good place to start if you want to find out what keywords gain the most attention.

Organic engagement will use the same keywords but you might not rank as high straight away. Whilst this is the ‘free’ option you will have to spend the time and resources in achieving the same results as PPC, through multiple other optimisation practises. Once you have established your keywords and your engagement becomes steady then all you will need to do now is maintain and watch it grow and grow.

You can’t just ‘SEO’ your website and be done. It’s a forever moving and adapting goal-post.

Why is this important?

It’s not the be-all and end-all if you don’t prioritise SEO ranking if you have other avenues for traffic. However, SEO is great for building immediate trust for customers who are new to your business. If someone were to search a keyword related to your business they are more likely to trust you if you appear on the first search page. The wonderfully ridiculous quote “if you’re not first, you’re last” really applies to SEO, if you’re not on the first page, you don’t exist. Because let’s face it, how often do you click page 2 on Google? 

SEO management should be an integral part of any digital marketing your business has. With better search engine optimisation, the more people see your website, the more your website traffic increases, and the better chances of a conversion.

At the end of the day the best solution is to use a lovely mixture of both, with going for PPC first for a good way to quickly understand what keywords work for your business, and then switch to organic to continue perfecting your keyword optimisation by using the information learned from PPC, along with other website best practises. Then rinse and repeat! If you have all the money in the world then you won’t need to worry about organic, you can skip that and stick with PPC, but the majority of us will need to take the time to assess what we can do to better optimise our websites.

If you need advice on how to better manage your SEO, then send us a message, write us a letter, or send smoke signals to us and we will be happy to help.

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